Yes, the video is corporate sponsored by ING bank but the idea is novel.
The Rijksmuseum museum in Amsterdam had an idea: Let’s bring the art to the people and then, hopefully, they will come to see more.
They took a Rembrandt painting from 1642, Guards of the Night, and brought it to life. They placed the characters in a busy mall and the rest you can see for yourself:
We certainly need a new Renaissance! However, the new one would euthanize ING and all its criminal cohorts.